Monday, May 25, 2009

Violent assault on espresso connoisseurs

Oh horror, the Dutch company Philips, maker of those both ubiquituous and horrendous 'espresso' machines relying on 'coffee pods' has bought Saeco the Italian maker of espresso machines.

I don't care strongly about Saeco as they also sell automatic coffee machines, ie coffee makers where you put your cup in, push a button and it does everything including the cappuccino foam. Pretty gross cappuccino by any stretch of imagination!

However, and here it gets really really serious, this means that Philips now also owns Gaggia, the Italian brand owned by Saeco. Just look at Gaggia's Classic (not coincidentally: I own one of these beauties) and ask yourself how such a brand will fare under the control of a company that probably invented 'coffee pods' and dumped them in uncountable hotel rooms as well as kitchens of people who should know better. A dark day indeed.

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